DEPARTMENT: Marketing & Communications

REPORTS TO: Director of Marketing & Communications

FLSA STATUS: Exempt

EXPECTED START DATE: August 2024

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SUMMARY

The Advertising and Marketing Manager will play a pivotal role in shaping and executing the marketing and communications strategies that further the mission and vision of Hathaway Brown School and its Strategic Plan. It is a 12-month position.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Collaborate with the department team in the successful implementation of HB’s annual marketing and communications plan.

  • Research and conduct competitive analysis on Independent school market and educational trends, analyze data, and convert findings into marketing efforts that support growth in enrollment and advancement metrics. 

  • Identify and implement advertising and marketing initiatives and ensure seamless execution of campaigns to reach HB’s target audiences; oversee the HB advertising budget for print and digital.

  • Manage HB website; collaborate with Director and third party developer in redesign of a new site to be launched in August 2025.

  • Ensure HB’s brand identity is consistently represented across all marketing and communication materials; conduct regular brand audits and recommend improvements as needed.

  • Write stories for web and print publications that tell the story of HB, keeping both internal and external audiences in mind. Use excellent grammar and follow AP Style guidelines.

  • Serve on the editorial team for HB’s twice-annual print alumnae magazine.

  • Assist with project and event management in all aspects of school operations.

QUALIFICATIONS:

  • Excellent written and verbal communication skills

  • Media buying experience (i.e. print, social media and/or radio)

  • Web maintenance experience; HB uses Finalsite content management system

  • Strong analytical skills; experience with Google Analytics and/or similar platforms

  • Detail oriented and able to balance multiple projects and deliver on deadline

  • Project management experience and strong technology/editing skills

EDUCATION and/or EXPERIENCE 

Bachelor’s degree or higher preferred or four years related experience and/or training; or equivalent combination of education and experience. 

WHY HATHAWAY BROWN:

  • Competitive salaries for Independent Schools

  • Comprehensive medical, dental and vision package, 403(b) plan with matching

  • Employer covered life insurance

  • Employee Assistance Program

  • Voluntary insurance offerings: additional life, accident, critical illness, 

  • Professional development program

  • Wellness credit

  • Collaborative teaching environment with seasoned professionals

DIVERSITY, EQUITY AND INCLUSION

Hathaway Brown School is committed to building a diverse, equitable, and inclusive learning community through our admission policies, hiring practices, professional development, curricular and extracurricular programming, and school culture. We believe that these communities must be centered on the work we do. Hence, we strongly encourage applications from people who are members of other marginalized communities. Click here to be directed to our full DEI Statement.

ABOUT HATHAWAY BROWN

Hathaway Brown School has a rich 148-year history of educating and empowering girls. As Ohio’s oldest continually operating college-preparatory for girls, Hathaway Brown has earned a reputation for academic excellence and innovation in the region and around the country. Home of the Learn for Life signature approach, Hathaway Brown has long been devoted to a fusion of cutting-edge curriculum and experiential learning. Our approximately 850 students and 225 faculty and staff come to Hathaway Brown from 89 different communities in Northeast Ohio, and enjoy our stunning 16-acre campus in Shaker Heights, Ohio – just minutes from the cultural attractions of downtown Cleveland.

TO APPLY:

Interested candidates should email a resume and cover letter to hrstaffing@hb.edu. If you have any questions you may contact Meredith Cavell, Director of Human Resources at 216-320-8112.


Hathaway Brown School
19600 North Park Boulevard
Shaker Heights, OH 44122 

EOE

Link to Job Description

Learn More about Hathaway Brown

Signature Learn For Life Approach

HB is a top-ranked girls school because our signature approach, facilitated by extraordinary educators, empowers girls (and boys in Early Childhood) to take ownership of their education and achieve their utmost potential.

Professional Development

“We learn not for school," is more than the school’s motto. Every faculty and staff member is empowered to pursue professional development. Because of an investment in lifelong-learners, HB is a leader in girls’ education. Learn more about our robust PD opportunities, including international experiences to enhance the classroom.

Strategic Plan

HB is nationally regarded as a defining voice in girls’ education, setting the highest standards for distinguished academics and empowering girls. The strategic plan lists our goals for continued innovation and excellence in education. 

Campus

We hope to meet you in-person for an interview. Until then, take a virtual tour of our 16-acre Shaker Heights campus. Amenities include an aquatics center, on-site infant and toddler center where many faculty and staff children learn and grow together, and a dining hall where you can enjoy healthy and free lunch daily. 

Belonging

HB is a celebrated community of faculty, staff, students, families, and more than 4,000 alumnae across the globe. We have varied life experiences, contribute diverse points of view, and enrich our learning environment. Learn more about our commitment to DEI.

HB Magazine

Our marketing and communications team along with the alumnae engagement office produce an award-winning magazine. Each publication features thought-provoking articles about Hathaway Brown and other relevant topics. Read the latest issue or visit our newsroom for blog posts and videos.